6s in the City
Each of the UK's biggest cities has its own unique character and its own specific industries and leisure attractions.
Local councils have been keen to restore civic pride into city centres prompting people to get out and about and enjoy their cities more. Whether it's 'music mad' fans in Manchester, shoppers in central Birmingham, or sports supporters in Edinburgh, Clear Channel can build the perfect solution for your campaign.
Our 6 sheet portfolio enables brands to connect with people as they go about their daily lives in towns and cities across the UK. 80% of all the distance travelled in the UK is done so by car, and our roadside inventory is best placed to reach people on the move.
Understanding the make up and differences in different urban locations can help advertisers acheive cut through and make the most of their budget.
View the 6s in the City e-brochure
Cities
London
Londoners aren’t always on the tube, they travel by car for 3.5 hours a week on average (TGI UK Jan-Dec 2009).
Birmingham
Birmingham is the curry capital of Britain. Its 115 curry houses serve up 20,000 dishes every week. (Daily Mail).
Glasgow
Glasgow boasts over 4 million cinema visits per year making it the biggest consumer of film outside of London. (Nielsen EDI Cinema Admission Data 2008).
Liverpool
There are over 2500 listed buildings in Liverpool, the largest number outside London (Liverpool City Council).
Sheffield
Sheffield is the most generous city in the UK. 96% of residents said they would give some cash away if they won the lottery (The Sun Newspaper poll).
Bristol
78% of residents said they were very satisfied or satisfied to be living in the city. Nearly half describe themselves as optimists. (Bristol City Council).
Manchester
Manchester is music mad and boasts 23 independent record shops within the city (Record Shop city).
Cardiff
Over half the population of Cardiff maintain a keen interest in the Welsh national sport of Rugby. (TGI Jan-Dec 2009).
n.b. Population based on geographic urban area of city. They are correct as according to 2001 Census. Roadside share of voice figures – POSTAR 2010 February release
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Wed, 16 May 2012 08:55:02 +0000