Outdoor, while still being a fantastic broadcast medium, now offers so much more. Clear Channel has led the field by not only developing an entire suite of planning tools in order to deliver niche audiences, but also in creating a dedicated team whose skill set is second to none.
As an increasing number of insights are identified through demographic and socio-demographic data, so our solutions are becoming ever more sophisticated.
Instead of using census data alone to simply deliver campaigns where people live and work, we also use gravity modelling to reach consumers as they travel between environments - weaving a network of panels around their daily journey.
Our unrivalled distribution in urban areas means that whatever demographic, socio-demographic or ethnic group you wish to target, we can build a substantial campaign to reach them at key points in their daily lives.