To mark International Missing Children’s Day on May 25th, the charity PACT (www.pact-online.org) announces the launch of a brand-new Missingkids website, redesigned in collaboration with the police agency, CEOP, which will take operational control of the site.
This at long-last brings into being an effective UK national system for tackling the ever-growing problem of missing and abducted children. It is something for which PACT has campaigned for almost 10 years.
Matthew Dearden, CEO, Clear Channel UK, said: “With some 140,000 children going missing in the UK every year, Clear Channel’s nationwide portfolio is perfect to support this inspiring campaign to raise awareness of missing children. We are very proud to be supporting PACT’s essential work.”
The website –www.missingkids.co.uk – will allow the police rapidly to circulate photographs of and information on missing children. Using age progression technology, and with the ability to download posters, the website will become one of the UK’s most important tools for bringing home safe and sound children who go missing or are abducted. The initiative is also supported by the charity Missing People.
The Founder and Chief Executive of PACT, Lady Catherine Meyer, said:
“With over 140,000 children going missing in the UK each year – more than one every five minutes – I am delighted to announce this major breakthrough in PACT’s decade-long campaign to reform the way we tackle this tragic issue.
“With the re-launch of the Missingkids website, and CEOP’s taking responsibility for missing and abducted children, we finally have the tools to bring hope to those whose children have gone missing or been abducted. The important thing now is to raise public awareness of the website. This is why, thanks to the support of ICAP Charity Day, PACT is producing hundreds of posters with media space donated by Clear Channel. It has also commissioned a fleet of specially branded black cabs to drop off and pick up guests at a No. 10 Downing Street reception to mark International Missing Children’s Day, to be hosted by the Home Secretary, The Rt Hon. Theresa May.”
Matthew Dearden, Chief Executive Officer of Clear Channel UK, said: “It is a privilege to be in a position to help PACT whose great work makes fundamental improvements in child protection policies and practices. With some 140,000 children going missing in the UK every year, Clear Channel’s nationwide portfolio is perfect to support this inspiring campaign to raise awareness of missing children. We are very proud to be supporting PACT’s essential work.”
For further information contact:
PACT: Clarence Mitchell – email@example.com 0207 300 6342/07500 975517
CLEAR CHANNEL: Elaine Bailey – Elaine.Bailey@clearchannel.co.uk 0207 478 2941
Notes to Editors:
International Missing Children’s Day, first marked in the USA in 1983, seeks to raise awareness of the phenomenon of missing children by commemorating the many thousands of children who go missing every year; sending a message of hope and solidarity to grieving families; and celebrating those children who have been found and safely returned home.
PACT (Parents and Abducted Children Together) is an international, non-profit organisation, registered in the UK and the US. It was founded in 1999 by Lady (Catherine) Meyer, wife of the then British Ambassador to the United States, Sir Christopher Meyer.
PACT’s initial mission was to fight parental child abduction across frontiers by raising awareness of a growing, but little-known, problem and by advocating solutions. Today, PACT has broadened its mission to include all missing children.
PACT has spent years fighting for a better and more coherent response the growing problem of missing and abducted children at home and abroad. It has been a driving force behind major changes to policy and practice in the UK, France and the US. All PACT’s work is targeted on one goal: to find answers to the tragedy of the tens of thousand of children who go missing or are abducted every year.
Note to Picture Desks/Broadcast Planning Desks:
The fleet of London taxis displaying the new Missing Kids website logo will be driving around Westminster during the No 10 reception, as well as delivering guests. To express interest in taxi filming opportunities please contact Clarence Mitchell on the above numbers/email address.
UK registered Charity No. 1081904. US non-profit 501 (c) 3 organisation