Clear Channel UK integrates its proprietary automated buying system (Clear Channel Ad Platform) with Posterscope’s location analytics, planning and trading platform, ECOS

Clear Channel UK integrates its proprietary automated buying system (Clear Channel Ad Platform) with Posterscope’s location analytics, planning and trading platform, ECOS

Date Published: 31 January 2018 |

– Initial roll out offered for Clear Channel’s premium Storm products, now available for Out of Home (OOH) specialist Posterscope to check availability and pricing, option and buy inventory inside its own ECOS system.

– The integration is a key milestone for Clear Channel’s automation strategy and vision for Creating The Future of Media, Out of Home.

– Work has begun with other Out of Home specialists to integrate the platform with their own systems and for the platform to carry additional products from the Clear Channel Portfolio.

 

Following the launch of the Clear Channel Ad Platform last year, the leading UK OOH media owner has connected its platform with Posterscope’s own location analytics planning and trading platform, ECOS. The direct connection simplifies the entire process of booking premium Storm inventory for the Posterscope team, from the initial checking of availability and cost, to placing options and purchasing.

The API integration is the first Clear Channel UK has made with an OOH specialist and is an important next step as part of the company’s automation strategy.

Clear Channel UK’s Ad Platform is a web-based portal, with access granted to authorised users. Inventory on the Platform is traded on an automated guaranteed basis. This means advertisers can access and buy fixed volumes of premium inventory with fixed, upfront pricing.

Ad Platform, wholly owned and developed by Clear Channel UK, delivers data via the Open Direct Protocol, the IAB (Interactive Advertising Bureau) standard. This method has meant integration has been straightforward for both Clear Channel and Posterscope.

Justin Cochrane, CEO, Clear Channel UK, says:“It’s fantastic knowing that brands will soon be getting the most out of our automated Ad Platform. The Integration with Posterscope is making booking Out of Home smarter, simpler and more effective.”

“We’re heavily investing in building a next-generation OOH estate in order to achieve our vision: to Create the Future of Media, Out-of-Home. Automation is the next step in making media easier to plan, buy and deliver, and maximise the benefits of our leading digital portfolio.”

Stephen Whyte, CEO, Posterscope UK added: “Planning and buying out-of-home can be logistically complex so anything that helps simplify the process and increase speed to market is welcome. Integrating our award-winning ECOS platform with Ad Platform will enable faster, more efficient planning and booking across Clear Channel’s digital estate, and, most importantly, allow clients to really leverage the flexibility and agility of digital OOH.

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