Sainsbury's campaigns
| Campaigns |
Description |
No. panels |
RATE (Jan)
|
RATE (Feb) |
RATE (Mar) |
RATE (Apr) |
RATE (May) |
RATE (Jun) |
RATE
(Jul)
|
RATE
(Aug) |
RATE (Sep) |
RATE (Oct) |
RATE (Nov) |
RATE (Dec) |
| National |
600 panels at 300 stores |
600 |
406 |
406 |
419 |
425 |
425 |
425 |
438 |
438 |
438 |
450 |
450 |
450 |
| Category |
Top performing stores by category using EPOS data (200 stores) |
400 |
438 |
438 |
450 |
456 |
456 |
456 |
469 |
469 |
469 |
469 |
488 |
488 |
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| Top 200 |
2 panels at each of the top 100 stores |
200 |
531 |
531 |
550 |
550 |
550 |
550 |
563 |
563 |
563 |
563 |
581 |
581 |
| Lightweight |
350 panels at approximately 175 stores |
350 |
438 |
438 |
450 |
456 |
456 |
456 |
469 |
469 |
469 |
469 |
488 |
488 |
| London Only |
Panels across the 70 London stores |
140 |
488 |
488 |
544 |
550 |
550 |
550 |
556 |
556 |
556 |
556 |
569 |
569 |
| Regional |
Panels located in a TV region of your choice |
Varies |
488 |
488 |
544 |
550 |
550 |
550 |
556 |
556 |
556 |
556 |
569 |
569 |
*Category campaigns
| Pharmacy |
Pet Care |
Health & Beauty |
Chilled Dairy |
Impulse |
| DVD/Music/Game |
Organic |
Household |
Confectionery |
Alcohol |
All rates £ per panel per fortnight