Clear Channel Outdoor is the pioneer of the Audience Solutions approach in out-of-home advertising. This revolutionary way of thinking places the consumer at the heart of all outdoor solutions - so instead of delivering panels, we deliver audiences.
Outdoor is often described as the last broadcast medium and while this is still true, developments in campaign planning have meant that we are now able to deliver different consumer groups with more accuracy than ever before - including different socio-demographic groups, ethnic audiences and "tribes".
There are a number of ways in which we are able to build campaigns in order to reach advertisers' exacting requirements, be it building a broadcast campaign, or crafting a more niche solution. To simplify our Audience Solutions offering, we have divided it into three main categories:
Foundation, Environment and
Audience Campaigns