About Piccadilly Lite
The creative opportunity - The LED screen measures 2m x 23m and offers the highest resolution on the Piccadilly Lights complex. Ads can be static or animated, and booked as 30", 60" or longer. Messages can even be changed according to daypart.
The audience - Over 2,200,000 people pass the site every fortnight, of which 1,300,000 are pedestrians and 79% are aged 18-35*, making this the ideal opportunity for advertisers wishing to create stand-out amongst the trend-setting youth market.
Flexibility of campaign length - Unique to this site on the Piccadilly Lights complex, campaigns can be booked for two weeks up to 12 weeks or longer.
Raise your corporate stature by associating your brand with one of London's most famous landmarks.
*Source: MT2