Fashionistas   


Who are they?

 
Teens and young adults who take a keen interest in everything 'fashion' and are always seen sporting the latest trends fresh from the catwalk.  They shop 'till they drop and it's all worth it because they look and feel great. 
 
 
The Fashionista is an early adopter who wants to stand out in a crowd and sees herself as a style leader.  They thrive on their busy lifestyle, are likely to eat on the run and are constantly seeking adventure.  They turn to celebrities and advertising to influence that next all important purchase decision*. 
 
Fashionistas want nothing but the best cutting edge trends and are willing to pay for it! 
 


Find out more...


 

To discuss how this opportunity can work for your brand please call our sales team on 020 7478 2200

   
 
  
 
 
 

How Clear Channel Outdoor can help you target trend-setting Fashionistas

 
Our domination in many major UK fashion hubs, along with our sophisticated planning tools ensure that we can target this desirable tribe better than any other outdoor contractor.  We  provide tailored solutions to suit your particular brand with our extensive portfolio spanning our premium division, roadside and non-roadside 6 Sheets. 
 

Target Fashionistas at London Fashion Week!

This year London Fashion Week is to be held at Somerset House.  We are offering a campaign to target visitors to this event, the highlight in the London fashion calendar:
 
120 x London 6 Sheets, including 10 sites within 500m of Somerset House.  This can be supplemented with other formats from our extensive portfolio, which are particularly effective at targeting the Fashionista audience:
 
Pinnacle

First impressions count!  Create impact and stand out on the busiest gateways to fashion districts:

 

  • Birmingham Central Hall Banner
  • London Bridge Banner

 

  • Cromwell Road Backlit 96 Sheets
  • Westminster Bridge Road Backlit 96 Sheet
Discover these and more awe-inspiring sites in our Pinnacle collection.


 Roadside 6 Sheets

Right place, Right time - Have your message seen on the high streets and reach Fashionistas when they are in a shopping mindset and environment with our quality 6 Sheets.    
 
Urban High Street (2,000 panels):
High density urban areas of 150,000+  inhabitants, with panels on high streets and close to retail areas.
 
London High Street (500 panels):
Exceptional cover amongst the city's key retail districts and high streets, reaching 7million Londoners per fortnight (Source: POSTAR).
 
London Central (120 panels):
Targets the fashionable heart of London with hand-picked panels, all within 3 miles of Charing Cross and within the 5 Central London boroughs.
 
London Exclusive (100 panels):
Panels in London's most exclusive districts including eight locations on Oxford Street and High St Kensington.  Complete exclusivity of the entire shelter, creating huge impact right outside the city's most fashionable stores.
 
Malls

Shopping malls are a unique environment to help drive Fashionistas to your store and increase the impact of your brand.  We offer both traditional static panels (see below) and digital screens:
  • 174 x 6 Sheet panels
  • Across 28 malls (including Sheffield Meadowhall, Arndale Manchester and Cribbs Causeway)
  • Footfall of 14million per fortnight


(*all these statements index over 120 on TGI 2007 for UK women aged 15-34 who agree with the statements 'I really enjoy shopping for clothes' and 'I spend a lot on clothes')