Clear Channel Outdoor's LED Digital Roadside network consists of 11 high quality screens located across the capital, offering a total OTS over a two-week period of approximately 7 million*. The screens are strategically positioned across London's heaviest traffic hot spots for maximum exposure and target three main areas: the West End, the affluent West and the City.
*Source: Department of Transport
Benefits
- Creative can be planned by day part or to rotate, meaning advertisers are able to target consumers with different messages in different mindsets throughout the day
- A continuous loop of 8 x 7.5 second ads provides a display frequency of 60 per hour per advertiser per site
- 4.4 trillion colours can be displayed and the illumination levels adapt to natural brightness throughout the day
To find out how the Saatchi Gallery used our network of digital screens, click here
Digital Locations