Ashes

Associate your brand with the finest sporting event of the summer - the Ashes.

Not only can we offer panels in proximity to the grounds in which the matches will be played, but we can also provide exciting digital and interactive opportunities, allowing real-time updates and congratulatory messages.
 
Ensure your brand is at vanguard of the cricket spirit this summer, and speak to the millions of consumers who are expected to follow the tests.
 
 

Find out more...

 
To discuss how this opportunity can work for your brand, please call our sales team on 020 7478 2200.
 
Find out more about our digital and mobile communications divisions at:

 

Proximity solution


We have identified over 100 panels in close proximity to the grounds in which matches will be played.  These may be booked as an entire pack, on a ground-by-ground basis, or as a portrait-only pack.  Whatever you choose, you can be sure that your message will be absorbed by the cricket-hungry audience as they pass by the grounds.

 
All panels option
Proximity 6 Sheets 75
Connect phone box 27
Digital 48 Sheet 1
Backlight 96 Sheets 2
48 Sheets 3
96 Sheets 1
Super Backlight 48 Sheet 1

 


Digital opportunities

We can offer advertisers the chance to associate their brands with the finest in British sporting prowess through our network of digital screens located across the capital.  Offering complete flexibility, copy can be changed instantly at any time of day or night, with score updates or messages to the team, all of which are guaranteed to capture consumer attention, and generate a feeling of goodwill towards your brand.  Possibilities include:
  • Congratulations messages
  • RSS feeds - batting
  • RSS feeds - bowling
  • Day-part copy changes

Case Study: Stanford Superstars

 
In February this year, following an integrated roadside campaign for Twenty20 cricket, a digital roadside screen was used to congratulate the Stanford Superstars on their deserved win against the England team. The panel was updated just after the results came in at 00.30, and is an example of the immediacy and engagement that can be provided by roadside digital outdoor.

 

 
Our 10 LED screens are situated in the following locations, all well-known traffic hot spots.  Visit www.clearchannel.co.uk/digital for full information on each location.
 
Vauxhall Cross Fulham Palace Road Western Avenue

Chiswick Roundabout

Billingsgate Market
Camden High Street Blackfriars The Highway, Wapping Aldgate Warwick Road, Earl's Court

Interact


Interact is the mobile communications division of Clear Channel Outdoor, and enables your brand to engage people through their mobile phones, using services such as 'find my nearest', 'find out more' and branded mobile websites.  As well as strategically plotting your outdoor campaign, we will also provide you with a shortcode, and the entire back-end functionality to create an interactive mobile campaign.

For the Ashes season, we are offering the exclusive use of a fully branded cricket game for mobile, delivered by java application download.  The game comes with a mobile site with video, data capture and live content capabilities, built and managed by Clear Channel Outdoor.  Naturally, we can also plot an outdoor campaign to promote the game if you wish.

To find out more, call Phil Charter on 020 7478 2292 or visit www.clearchannel.co.uk/interact for full details on the Interact service.

 

Birmingham International Airport

Birmingham International Aiport is situated only 10 miles from Edgbaston Cricket Ground, where the nPower Ashes Test will take place from July 30.  Reach cricket fans as they fly into BIA from the UK and the rest of the world with our arrivals 6s pack: 20 x 6 Sheet panels strategically located both inside and outside both terminals.  This pack is guaranteed to reach 100% of arrivals into BIA: for example, those flying in from Brisbane, Melbourne, Perth and Sydney on the Emirates services, as well as those on flights from Glasgow, Edinburgh, Newcastle and Belfast.
 
Make sure your brand is the first thing cricket fans see as they arrive for the Ashes Test in Birmingham.  For more information on other opportunities at Birmingham International Airport, visit www.clearchannel.co.uk/bia or call Nicola Smith on 0121 782 5073.