|
ABInbev's campaign for Beck's was a media first, and allowed passers-by to visualise music being played on their MP3 player. Running on 12 hand-selected 6 Sheets across London, the sites contained a 52" screen with an iPod dock and jack plug for consumers to plug in their MP3 player.
The 'Music Inspired Art' was created by monitoring what was playing and visualising different colour palettes in tandem with the music, using over 200 brush shapes. This was displayed back to the consumer within a Beck's bottle label design on the boards. When the music stopped playing, the resulting image was captured and automatically transferred to a dedicated Flickr channel for all to view at www.becks.co.uk/flickr
|