Planning tools

Our Audience Solutions approach to planning enables us to build campaigns based on geography, environment or audience.  As well as national cover packs, we can build bespoke campaigns to target niche audiences.
 
This is achieved through the planning tools listed below.  For more information on the different types of Audience Solutions campaigns we can build, click here.

Proximity Planning and GeoConcept Mapping Software

Proximity planning allows you to select any one of your 60,000 panels within a certain distance or drive-time of a specified environment, e.g. a retail outlet, a leisure and entertainment venue or event.  Drive-time is calculated using NAVTEQ digital data in conjunction with GeoConcept Mapping Software.  This enables you to reach your audience when they are in a relevant mindset, or just before purchase decisions are made.  So, for example, you can reach a fashion conscious audience on their way to London Fashion Week, or the drinking crowd as they head towards pubs and bars.  To make planning you campaign easier, we have created over 100 proximity 'labels' for you to choose from.

Personicx Geo (TM) - Lifestyle targeting at postcode level

Whatever audience you are trying to reach - from a particular socio-demographic to consumers with a common behaviour or lifestyle, we can plot a campaign to target them at postcode level.  Personicx Geo ties TGI data to 60 pre-determined segments with a unique behavioural profile, attached to every household in the UK.  This allows you to identify residential hotspots where your target audience are likely to be - so, for example, you can reach AB health-conscious housewives precisely where they live.

Radar - Audience profiling at panel level

Radar allows you to profile the audience of any panels within our 96 Sheet and Pinnacle portfolios.  Demographic, lifestyle and spend data is tied to households and gravity modelling analyses all journeys made by households to give an audience profile for each panel.  You determine the audience you are trying to reach and we will identify the 96 Sheet and premium panels that over index against your audience - for example, people working in the financial sector or C2DE males.