The Out of Home Creative Council has been launched to encourage, challenge and expand creativity in the Out of Home industry by discussing and finding ways for creatives to use Digital Out of Home more creatively, or returning to the fundamentals of what makes a great poster.
We envisage doing this through:
- Benchmarking creativity: How can we increase and drive creativity in the industry without knowing where we’re starting from? The first OOHCC task will be to benchmark where OOH creativity is currently at.
- Discussion: 2 round tables annually.
- Thought leadership: monthly blogs (one per council member), and 2 white papers annually.
- Creative testing: using our inventory to put new creative ideas on the streets, and record & report on the findings.
One of the core values of setting this up is that it is an industry wide initiative. Therefore we are delighted to be working with Ocean Outdoor, huge champions of creativity within the industry.