The Out of Home Creative Council has been launched to encourage, challenge and expand creativity in the Out of Home industry by discussing and finding ways for creatives to use Digital Out of Home more creatively, or returning to the fundamentals of what makes a great poster.

We envisage doing this through:

  • Benchmarking creativity: How can we increase and drive creativity in the industry without knowing where we’re starting from? The first OOHCC task will be to benchmark where OOH creativity is currently at.
  • Discussion: 2 round tables annually.
  • Thought leadership: monthly blogs (one per council member), and 2 white papers annually.
  • Creative testing: using our inventory to put new creative ideas on the streets, and record & report on the findings.

One of the core values of setting this up is that it is an industry wide initiative. Therefore we are delighted to be working with Ocean Outdoor, huge champions of creativity within the industry.

Council Members

lou

Lou Stubbings

Creative Director
Clear Channel UK

catherine

Catherine Morgan

Director of Ocean Labs
Ocean Outdoor

andy

Andy Tilley

Creative Strategy Officer
Talon

kenyatte

Kenyatte Nelson

Group Marketing & Creative Director
Shop Direct

dino

Dino Burbidge

Director, Innovation & Technology
WCRS

rick

Rick Hirst

CEO
Carat

ann

Ann Wixley

Exec. Creative Director
Wavemaker

matt

Matt Pye

Founder
Procreate

simon

Simon Valcarcel

Head of Creative & Media
O2

luke-walker

Luke Walker

Creative Director
Weber Shandwick

emily-fleuriot

Emily Fleuriot

Creative Editorial Director
Freelance

blog

Thought Leadership

Over the course of 2018, each of our council members will give their owns views on the topic of creativity in Out of Home with reviews and previews of the industry.