Launching a new biscuit range on out-of-home only in Spring 2010
Vauxhall use large format for impactful targeting
Kit Kat using large format to emotionally engage the nation
Levis 501 used 6 sheets targeting Londoners aged 16-34
Using large format to inspire cooking with Lurpak in Spring 2010
In 2009 Waitrose used large and small formats to promote quality and value