Kit Kat

Using large format to emotionally engage the nation

Campaign Outcome

Objective: Make the public fall in love with Kit Kat again

• 98% of the total sample had heard of Kit Kat proving high brand awareness. Billboard attribution tripled pre to post amongst all adults as can be seen in the graph. Purchase consideration increased greatly post the campaign showing it had encouraged people to buy back into the Kit Kat brand.

Objective: Emotionally engage the nation

• The dominant emotion was “proud” proving the creative was a success. Kit Kat received a feel good factor of 44 which was one of the highest in 2010.

Objective: Drive purchase

• 47% of the target audience agreed that after seeing the advert it would encourage them to buy it. 

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Wed, 16 May 2012 08:55:02 +0000