Levis 501

Levis 501 6 sheets targeting Londoners 16-34

Campaign Outcome

Objective: Increase awareness of Levis 501s

• Brand awareness is almost absolute. Advertising awareness exceeds norms for both bus shelter and billboard - 36% higher than norms.

Objective: Increase purchase intent

• Over half of people in the post period of the research agree they would seriously consider buying Levis.

Objective: Encourage people to buy Levis over other brands

• Levis rank 2nd out of  15 trouser brands when asked which brand people would consider purchasing as can be seen on the graph.  19% in the pre stage increased to 25% in the post period proving the success of the advertising

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Wed, 16 May 2012 08:55:02 +0000