Lurpak

Using large format to inspire cooking with Lurpak

Campaign Outcome

Objective : Drive emotional engagement with the Lurpak brand as a quality ingredient for anyone who enjoys cooking

• Emotionally the campaign received one of the strongest positive responses so far recorded on the CCRM.

Objective : Drive awareness of Lurpak as the No.1, premium butter brand 

• Brand awareness increased significantly over the course of the campaign and this was mirrored by increases in advertising awareness.

Objective : Reawaken the pride in every dormant cook 

• ‘Attracted’ and ‘inspired’ were the dominant emotions people felt when looking at the advert as can be seen in the graph. Purchase consideration was high – up to 51% post campaign for the target audience. 

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Wed, 16 May 2012 08:55:02 +0000