Case Study
- Sainsbury’s Point of Sale – Coco Pops
- Sainsbury's Point of Sale - Robinsons My 5
- Sainsburys POS - Cadbury's Biscuit Range
Contact Insight
0207 478 2292
Insight.ccuk@clearchannel.co.uk
Sainsbury's Point of Sale - Robinsons My 5
Robinsons POS Sainburys 6 Sheets
| Company: | Robinsons |
| Product: | Robinson My 5 |
| Format: | POS Sainburys 6 Sheets |
| Other Media: | Door Drops and Price Promotion |
| Dates: | 12/04/2010 - 25/04/2010 |
| Target Audience: | Female Main Shoppers |
Campaign Outcome
- The Adshel campaign has created an incremental uplift of 4.5% for Robinson My 5
- The post campaign has an incremental uplift of 6.6% proving the effectiveness continues when the advertising ends
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