Levi's wanted to create an impact with the launch of their Spring/ Summer 501 range by highlighting the new colours available. The Create team were able to bring the concept to life by showcasing the range in bespoke Adshel cartridges across London. A video of the campaign in action can be seen here
KFC used the new Mobile Platform on Adshel 2.0 to make their ongoing proximity campaigns even more effective.
To celebrate the launch of the Mini Paceman, BMW created a mobile hub, offering consumers the chance to play a Paceman game, as well as explore the car and book a test drive. They chose the newly launched Clear Channel Mobile Platform on Adshel 6-sheets to drive engagement amongst consumers in urban locations.
To promote the successful 'LOVE life' range in a more targeted way, Waitrose used the flexibility of our London roadside network to target consumers by day-part, alongside an Adshel proximity campaign.
Google had launched the Chromebook into a very competitive market and wanted to create impact amongst an affluent, urban audience. This was achieved by a truly multi-format campaign, combining targeted Adshel 6-sheets with high impact Pinnacle sites.
As a Tier One Olympic sponsor, it was important for Lloyds TSB to supplement their sponsorship with effective messaging around their smart current account. Running consistent Adshel campaigns throughout the year allowed them to build mass awareness of these features, with increased interactivity through iD6.