CCRM

The Clear Channel Research Monitor (CCRM) measures campaign effectiveness and helps provide insight to maximise campaign performance and understand how out-of-home advertising works.

The CCRM is conducted in partnership with Millward Brown. Research is carried out before and after a campaign using an online panel. Four hundred respondents from around the UK are interviewed on a fortnightly basis. These respondents are all aged 16-64, from social groups A, B, C1, C2 and D, and at least 40% are in full time employment. 

Key Measures

• Brand awareness
• Purchase consideration
• Advertising awareness
• Prompted recall of the out-of-home creatives
• Attitudes felt towards the creative 
• Emotional response
• Three advertiser-specific extra questions