Saskia Philip
Snr Audience Research Executive
0207 478 2292
saskia.philp@clearchannel.co.uk
Over the last few years we have commissioned innovative studies to allow us to gain greater understanding into the role of environments on consumer behaviour and advertising engagement. These include research using pioneering face-tracking technology, neuroscience and image recognition testing.
Understanding moods, mindsets and advertising engagement in the mall environment.
Investigating the power of influence that out-of-home advertising generates for consumer brands.
Establishing the role of out-of-home in building consumers' trust in brands and advertising.
Uncovering attitudes towards out-of-home advertising from a young person's perspective.