Generation Media

What did we want to investigate?

Working with Youth Conspiracy - the leading UK consultancy in the field of youth insight - we wanted to understand two main points:

• Where does out-of-home media fit with today’s highly evolving youth trends?

• How can advertisers best communicate and interact with the youth market?

How did we do it?

The Youth Conspiracy's unique syndicate concept was used to gain access to a large network of young people aged 18-25 years old. Over a number of weeks, "party heads" blogged about the lives of the young people in their network. This provided a valuable insight into young people’s attitudes towards advertising; particularly the role out-of-home advertising can play in their lives.

If you would like to see the results please contact research@clearchannel.co.uk

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Wed, 16 May 2012 08:55:02 +0000