Sainsbury's POS Analysis

We work with Litmus to analyse the sales effectiveness of Sainsbury's Point-of-Sale (POS) campaigns. Litmus measures the sales effect of POS advertising through actual Sainsbury’s EPOS (Electronic Point of Sale) data. Using statistical techniques they identify suitable test and control stores from the whole Sainsbury’s estate and then compare the stores on sales performance to isolate the effect of the Point of Sale advertising.

Key Measures

• Overall incremental sales gain during and after campaign
• Week-by-week incremental sales gain
• Change in market share
• Effect on parent brand 

In the case of new products, the model can also explore:

• Change in rate of sale
• Change in market share