Influences on QSR Visits

What did we want to investigate?

KFC wanted to understand the key behavioural barriers and triggers to Quick Service Restaurant (QSR) visits and explore the role of media and out-of-home in particular in influencing those visits.

How did we do it?

In collaboration with JC Decaux and Posterscope, Clear Channel commissioned QMedia Research to conduct 4 focus groups in London amongst youths, young adults and younger and older families.In addition to this QMedia ran a nationwide online survey of 2800 adults. The discussions and questions centred around the reasons people visit QSRs, QSR preference, who and when QSRs are visited and attitudes to media and out-of-home formats.

If you would like to see the results please contact research@clearchannel.co.uk

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Wed, 16 May 2012 08:55:02 +0000