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The London Digital 6 Sheet is a new premium brand connection, enabling advertisers to creatively engage with commuter, shopper and entertainment audiences on the move.
The network consists of 100 72" HD digital screens located at bus shelters in busy, premium locations across London: the UK's first digital street furniture network, delivering 15.8 million impacts per week.
Through context, immediacy, interactivity and creativity, the LD6 network offers advertisers the opportunity to create complete brand experiences for the consumer: from downloading vouchers to use in a nearby store, to delivering relevant information via multi copy updates.
Trendsetting, dynamic and cosmopolitan, the capital draws in millions of visitors every month and provides the perfect launch-pad for the LD6 network.
The 100 screens are in premium locations across the capital, on busy high streets and thoroughfares, targeting key audiences en masse. With approximately 80% of screens located inside the shelter itself, they offer a long dwell time, presenting great opportunities for consumer engagement and the power to influence decision-making just before the point of purchase.
They target the environments below which include key London streets:
|Shopping areas||Oxford Street, Shepherds Bush Road, Victoria Street, Baker Street|
|Entertainment districts||Shoreditch High Street, Camden High Street, Clapham High Street, Cambridge Circus, Aldwych|
|Transport hubs||Euston, King's Cross, Victoria, Clapham Junction|
|Affluent residential areas||Wandsworth, Hammersmith, Islington, Westminster|
Situated in areas of heavy footfall across London, the LD6 network delivers 15.8 million impacts every week. In particular, the network has been built to target:
Attracted to the dynamic and varied shopping and social scene of London, they are likely to be technically savvy and have a high disposable income. Low consumers of other media, they will be engaged, inspired and influenced by the screens when it matters most.
The screen offers exceptional quality as well as multiple copy changing and interactive capabilities.
These properties, combined with the proximity element, the high dwell time and technically-savvy audience means advertisers can use LD6s to amplify their brand message by:
|Context||Tailor message by location, time of day or mindset|
|Immediacy||Dynamic copy updates create relevance|
|Interactivity||The latest technology (including NFC) enables consumers to engage more fully with the brand via downloads and shortcuts|
|Creativity||The high quality of the screen and flexibility mean enhanced creative possibilities|
We aim to offer advertisers maximum flexibility so that they can take full advantage of the capabilities of the LD6 network.
Spots are offered in a 30-second loop, running 20 hours per day, and include:
Over a two-week period, the London Digital 6 Sheet campaign of 100 sites delivers: