Chaired by Claire Beale (Global Editor-in-Chief, Campaign) our judging panel has met to discuss and give careful consideration to each individual entry. After much debate, they have reached a final decision on the shortlist for this year’s Outdoor Planning Awards.

The winners from each category will be announced at our awards ceremony on the 5th May 2016, at The St. Pancras Renaissance Hotel.

*please note all decisions are final and our judging panel reserves the right to re-categorise entries at their discretion.

Best use of digital

Rewarding campaigns which demonstrate the best use of digital in Out of Home.  Digital platforms or technology, including mobile, should be central to the success of the campaign.

Santander, Summer of Cycles – Posterscope/Carat/Liveposter

Vodafone, 4G – Kinetic/MEC

Carlsberg, Beer Body Ready – Talon/OMD UK/Fold7

Best use of data and insight

This category rewards the effective use of data and insight, and how it can be interpreted to produce ground-breaking campaign ideas.

Smart Energy GB, Smart Meter – Talon/PHD

Bethesda, Fallout 4 – Posterscope/Target Media/Locomizer

Pernod Ricard, Jameson F16 – Posterscope/Havas

Best use of multi-media

This category rewards the most outstanding integrated and multi-platform campaign that uses significant Out of Home advertising and at least one other media platform.

Dixons, Curry’s PC World Spare the Act – Posterscope/Blue449/Liveposter

Mondelez International, Oreo Eclipse – Talon/PHD/Grand Visual

Best use of multiple formats

Campaigns are rewarded which successfully utilise two or more distinct formats as part of an Out of Home-only campaign or within a wider multi-media initiative that has a substantial Out of Home element.

Propercorn, Dress London – Talon/M2M

Channel 4, Hunted – Talon/OMD UK/4Creative

Microsoft, Surface Pro 4 – Posterscope/Empower Media/M:United McCann

Telefonica, O2 Priority Moments – Posterscope/Forward Media/VCCP/Liveposter

Best use of continuity and long-term brand-building

Planners who have used Out of Home as part of their strategy over the long-term are recognised.

Historic Royal Palaces – Talon/M2M

Google, Old Street – Talon/OMD UK/R/GA London/Grand Visual/JC Decaux

Camelot, Always on OOH – Posterscope/Vizeum/Liveposter

Best use of innovation

This category rewards the application of innovative and creative thinking to a campaign.

Cancer Research UK, Tap to Beat Cancer – Kinetic/Mediacom

Bahio, Ai – Artificial Intelligence – Posterscope/M&C Saatchi/Clear Channel

Women’s Aid, Look at Me – WCRS