Campaign of the Month
The most impressive campaigns run throughout the year are highlighted in our Campaign of the Month award.
January 2012 winner - Absolute Radio
Absolute Radio promoted their 'Faces for Radio' campaign on LD6 Sheets across London. This campaign was a media first with dynamic ‘Now Playing’ live feed on digital outdoor sites using live RSS feeds offering a high impact and interactive consumer experience. The campaign displayed the tagline, 'Presenting for your curiosity – The Faces For Radio' and used RSS feeds to show the artists playing live on Absolute Radio in a bid to raise brand awareness and encourage trial. The campaign was planned and bought by MEC and Kinetic.
Previous Winners
December 2011 winner - The National Lottery, Euromillions
The National Lottery promote Euromillions with LD6 Sheets across London.
November 2011 winner - Universal Pictures, Immortals
Universal Pictures promote their new 3D film, Immortals, with digital 3D screens in London.
October 2011 winner - Muller Wunderful Stuff
Mϋller promote their Wϋnderful stuff campaign on the Cromwell Road with Yogi Bear, Mutley and Mr Tickle!
September 2011 winner - Fendi
Luxury LVMH brand Fendi booked its first digital out-of-home campaign to launch its new fragrance, Fan di Fendi, during London Fashion Week.
August 2011 winner - Sky Sports HD
Sky promotes Sky Sports HD on the Clear Channel Socialite network.
July 2011 winner - Harry Potter and the Deathly Hallows Part 2
Warner Bros promotes Harry Potter and the Deathly Hallows Part 2 with Clear Channel's Cromwell Road.
June 2011 winner - Fox's X-Men: First Class
Twentieth Century Fox and Clear Channel used special builds with 3D lettering to promote the new release of X-Men: First Class.
May 2011 winner - Thames Reach, Lifeline for the Homeless
Clear Channel and Thames Reach used Digital 48 Sheets to encourage the public to help homeless people off the streets by making a text donation.
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April 2011 winner - Beck's Art Crawl
The Beck's Art Crawl campaign used digital 6 sheets around East London, showing exclusive interviews with an array of famous artists.
March 2011 winner - Rowntree's Randoms
Rowntree's Randoms used 6 Sheets and Mega 6s to promote the chance for consumers to win a £1,084 reward if they found a Randoms 'Phoney Gnome' character inside their packet.
February 2011 winner - Fiat 500
Fiat launched a multi-media campaign to target London commuters. The highlight was this special build on the Cromwell Road which featured three real Fiat 500s.
January 2011 winner - Green Hornet
Sony Pictures made the most of Clear Channel's iconic Cromwell Road structure in promoting its new release, The Green Hornet.
Harry Potter and the Deathly Hallows: Part 1
Utilising 3D and 2D Elements, 20th Century Fox made Harry Potter come to life as a Clear Channel Create Cromination.
December 2010 Winner - Tesco
For the third year in a row Tesco ran a 6 week campaign over Christmas with weekly copy changes.
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Wed, 22 Feb 2012 10:45:43 +0000