Campaign of the Month

Harry Potter and the Deathly Hallows: Part 1

Warner Bros created a spectacular 3D special build on our Cromwell Road site to promote Harry Potter and the Deathly Hallows Part 1.

The multi-layered special build, incorporated huge 2D cut outs of key characters as well as 3D movie lettering and spot-lighting.

According to Catherine Aylward, Media Group Manager at PHD, “our strategy was to get Britain excited about the Harry Potter finale, making Harry Potter and the Deathly Hallows part 1 an essential part of the journey to the end. Cromwell Road was the perfect opportunity to bring Potter to life on a huge scale as the centerpiece to our outdoor campaign.”

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Engage with the 'Indestructible billboard'! Great #innovative #OOH #advertising http://t.co/3dYYvStP via @Hotcow

Wed, 16 May 2012 08:55:02 +0000