Campaign of the Month

To celebrate the Beck's Art Crawl campaign, Clear Channel’s Create team installed digital 6 sheet screens around East London's Shoreditch showing exclusive interviews with an array of famous artists, with people able to plug in their headphones and listen to content. The bus shelters allowed people to check maps around the area to find participating pubs, check-in on Facebook and be in with a chance of winning artwork by Tracy Emin, Jeff Coons and Tim Head.   

This digital activity was supported by a nationwide 6 sheet campaign in celebration of Beck’s success with their Label Art campaign over the past 25 years.  The campaign was created by Mother with media planning and buying by Vizeum and outdoor specialist Posterscope. For 25 years the Beck’s bottle has been the canvas for some of the biggest names in contemporary art, and with the Art Crawl Beck’s has given the public a chance to own an iconic piece of art for themselves.