Campaign of the Month

January 2011 winner - Green Hornet

Sony Pictures made the most of Clear Channel's iconic Cromwell Road structure in promoting its new release, The Green Hornet. The spectacular 3D special build included a giant 3D car driving out of the centre of the six consecutive 96-sheet billboards.

According to Stuart Williams, Deputy MD & Marketing Director, Sony Pictures Releasing: “We wanted to give the release of the Green Hornet event status and believe there is no better place to do this in outdoor media than the domination of the Cromwell Road.  It’s the perfect environment to give the film the right positioning for movie goers.”

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Engage with the 'Indestructible billboard'! Great #innovative #OOH #advertising http://t.co/3dYYvStP via @Hotcow

Wed, 16 May 2012 08:55:02 +0000