Campaign of the Month

The National Lottery promoted Euromillions using Clear Channel's LD6 Sheets across London.  The campaign used subtle movement to create an eye catching display showing the glamorous Euromillions character Hector Riva. Planned and bought by MPG, OMD and Posterscope, this highly flexible campaign displayed a tailored message according the days and times of the Euromillions draw using multiple copy updates.