Campaign of the Month

To let London commuters know that they can ‘Pay no congestion charge with the Fiat 500 TwinAir’, Fiat launched a London-focused multimedia campaign, seeking out key commuter touchpoints. Planned and bought by Maxus, the highlight of the campaign was Clear Channel’s flagship site on the Cromwell Road. Designed by Krow and managed by Clear Channel’s Create team, this special build featured three real Fiat 500s. Find out more about the campaign and watch a time-lapse video of the campaign going up.