Campaign of the Month

July 2011 winner - Harry Potter and the Deathly Hallows Part 2

Warner Bros promoted Harry Potter and the Deathly Hallows Part 2 with a special build featuring 2D cut-outs of the main characters on Clear Channel's flagship Cromwell Road site in July. The campaign, planned and bought by PHD and Kinetic, managed by Clear Channel’s award-winning Create+Collaboration team and produced by Hi-Rezz, was on display for a two-week period, leading up to the film’s release on the 15 July.

The special build showed Voldemort dueling Harry, Hermione and Ron on opposite sides of the largest advertising face in Europe, with 3 metre 3D lettering of HP7 in the centre.

Find out more about the campaign in our press release.

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Wed, 16 May 2012 08:55:02 +0000