Rowntree's Randoms used 6 Sheets and Mega 6 Sheets to promote the chance for consumers to win a £1,084 reward if they found a Randoms 'Phoney Gnome' character inside their packet.
Planned by Posterscope, the campaign included the use of a QR code which encouraged people to visit the campaign site at www.rowntrees-randoms.co.uk.