Campaign of the Month

2011

May 2011 winner - Thames Reach, Lifeline for the Homeless

Clear Channel and homeless charity Thames Reach launched a digital, interactive advertising campaign around London with the aim of encouraging the public to help homeless people off the streets by making a text donation. The ads featured rough sleepers, during the two week period of the campaign, on their journey to being helped off the streets by Thames Reach.

The campaign had the backing of double Grammy Award winning recording artist Imogen Heap, who donated a new track called ‘Lifeline’. The ads, which featured on Clear Channel's Digital 48 Sheet network, were supported by a website (www.homelesstext.co.uk), Facebook page and Twitter account (@homelesstext) and updates on each homeless person featured in the campaign were continuously posted so donors could follow their progress.

The campaign was the brainchild of Oliver Tiersch and Mar Broseta (www.marandoli.com), a creative team at the newly launched advertising school, School of Communication Arts 2.0. The idea came from Clear Channel's Quick Fire Pitch competition which was held at the annual Ideas Seminar. The campaign was created and run for free, thanks to people from the business, creative and charity world giving up their time, expertise and advertising space for free.

Find our more about the campaign in our press release.

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Wed, 16 May 2012 08:55:02 +0000