Campaign of the Month

Universal Pictures promoted new 3D film, Immortals, with a digital campaign on three sites across London.  The screens showed real 3D, seen without glasses, on new improved screens with a sharper, deeper 3D image. Produced by Clear Channel's partner 3D Exposure and bought by Mediacom and Kinetic, this cutting-edge campaign allowed consumers to engage with a bespoke 3D trailer on 42” HD screens. 

Viewers saw the characters appear out of the bus shelters in high profile London locations on Old Street, Oxford Street and Sloane Street. The original Immortals trailer was converted to 3D with additional elements re-created to take the film promotion into the next dimension.