Campaign of the Month

Luxury LVMH brand Fendi booked its first digital out-of-home campaign with Clear Channel’s Create team to launch its new fragrance, Fan di Fendi, during London Fashion Week. Booked and planned by KRMediaCom and Kinetic Worldwide, the London campaign includes two sites in proximity to Somerset House - the landmark headquarters for London Fashion Week, plus one in the retail heart of London - Oxford Street.

Fendi and KRMediaCom have partnered with Clear Channel Create to install sound showers, golden benches and digital screens incorporated into fully branded bus shelters to create maximum impact.

Take a look at a video of the site here.