Campaign of the Month

January 2012 winner - Absolute Radio

Absolute Radio promoted their 'Faces for Radio' campaign on LD6 Sheets across London. This campaign was a media first with dynamic ‘Now Playing’ live feed on digital outdoor sites using live RSS feeds offering a high impact and interactive consumer experience.  The campaign displayed the tagline, 'Presenting for your curiosity – The Faces For Radio' and used RSS feeds to show the artists playing live on Absolute Radio in a bid to raise brand awareness and encourage trial. The campaign was planned and bought by MEC and Kinetic.

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Wed, 16 May 2012 08:55:02 +0000