News in 2010
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Contact our Communications team:
Elaine Bailey
Head of Communications
020 7478 2941
elaine.bailey@clearchannel.co.uk
Guy Melzack
Communications Manager
020 7478 2970
guy.melzack@clearchannel.co.uk
Shoppers will engage with advertising when happy and responsive in the destination mall environment
Tuesday, 14 December, 2010
Shoppers respond better to digital advertising in larger malls because they are consistently happier and more engaged, according to the second wave of the groundbreaking digital malls study from lifestyle and environments network Kinetic Worldwide and Clear Channel.
Congratulations to our Collaboration team named Outdoor Sales Team of the Year at the Campaign Media Awards
Thursday, 18 November, 2010
Clear Channel's Collaboration team was named Outdoor Sales Team of the Year at the Campaign Media Awards last night (18 November). The awards are the most prestigious in the media calendar and recognise outstanding teams across media owner and product sector categories.
Latest econometrics work by Brand Science reveals FMCG brands should spend 22% out-of-home
Monday, 15 November, 2010
Sally Dickerson, Global Director of Brand Science, outlined the latest FMCG econometrics findings to more than 150 agency and client guests at Clear Channel's fourth annual Ideas seminar on 10 November at the RSA. She revealed that the most efficient media split for FMCG would require 22% share of outdoor, an increase of 7% compared to current figures for the top 100 advertisers.
Oliver Tiersch from the London School of Communication Arts 2.0 wins Clear Channel Quick Fire pitch competition
Monday, 15 November, 2010
Oliver Tiersch, a student at the new London School of Communication Arts 2.0, has won Clear Channel’s Quick Fire Pitch competition. The live final, hosted by Kate Russell, Presenter of Webscape, BBC Click, took place at the Royal Society of Arts on 10 November, as part of Clear Channel’s fourth annual Ideas seminar.
Outdoor advertising can change behaviour as it occupies 'The Space Between'
Monday, 15 November, 2010
Keynote speaker Mark Earls, author of HERD, has called on advertisers to spend more time thinking about human behaviour as people are "fundamentally social creatures". Addressing more than 150 agency and client guests at Clear Channel's fourth annual Ideas seminar on 10 November, Mark outlined why "the space between" people is the most valuable space "through which all ideas travel".
3D special build marks launch of penultimate Harry Potter film
Thursday, 11 November, 2010
A spectacular 3D special build to promote Warner Bros' Harry Potter and the Deathly Hallows Part 1 has been installed on the iconic Cromwell Road as the penultimate film in the franchise prepares to launch in cinemas across the country on 19 November.
Clear Channel appoints Neil Chapman as Group Head of Create
Thursday, 04 November, 2010
Clear Channel UK has appointed Neil Chapman as Group Head of Create. Reporting to Head of Create and Collaboration, Derek Manns, Neil will lead the Create team which works outside the traditional boundaries of out-of-home to deliver powerful and inventive advertising campaigns.
Clear Channel MD Rob Atkinson outlines how out-of-home is helping advertising to “Write the future”
Wednesday, 13 October, 2010
Addressing an audience of more than 200 senior advertising and agency representatives at The Guardian Changing Advertising Summit on 12 October, Clear Channel Managing Director, Rob Atkinson, talked about the evolution of the out-of-home medium and how it can amplify online and social media campaigns as part of an integrated media strategy.
Quality Meat Scotland launches interactive digital out-of-home and mobile media campaign
Tuesday, 05 October, 2010
Quality Meat Scotland has installed an interactive touchscreen digital panel in the heart of Edinburgh in a Clear Channel bus shelter on Prince's Street. The 52" digital screen allows consumers to choose and view videos which feature the people 'behind the labels' and learn more about the quality and orgin guaranteed by the Scotch Beef, Scotch Lamb and Specially Selected Pork logos.
Out-of-home campaigns are democratic, open and can be finely targeted to reach niche or broader audiences
Thursday, 30 September, 2010
Out-of-home advertising is an integral and increasingly important part of the brand conversation," according to Clear Channel Marketing Director Pip Hainsworth. Speaking at today's (30 September) Westminster Media Forum: Relecting diversity - the LGBT community and the media, Pip explained: "It reaches people in the public social space, drives footfall and creates talkability."
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Wed, 16 May 2012 08:55:02 +0000