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November

Oliver Tiersch from the London School of Communication Arts 2.0 wins Clear Channel Quick Fire pitch competition
Congratulations to our Collaboration team named Outdoor Sales Team of the Year at the Campaign Media Awards
Outdoor advertising can change behaviour as it occupies 'The Space Between'
Latest econometrics work by Brand Science reveals FMCG brands should spend 22% out-of-home
3D special build marks launch of penultimate Harry Potter film
Clear Channel appoints Neil Chapman as Group Head of Create

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3D special build marks launch of penultimate Harry Potter film

Harry Potter advert on the Cromwell Road

A spectacular 3D special build to promote Warner Bros' Harry Potter and the Deathly Hallows Part 1 has been installed on the iconic Cromwell Road as the penultimate film in the franchise prepares to launch in cinemas across the country on 19 November.

The complex structure was planned and bought by PHD and Kinetic, and managed by Kinetic's production arm Hi Rezz and Clear Channel's Create team. It went live on five consecutive 96-sheets on 9 November for a two week period, leading up to the film release on the 19 November.

The outdoor activity for the film also includes national 6-sheets and 96-sheets as well as Gold T-Sides plus Ocean's Two Towers and Holland Park sites.

The Cromwell Road is a major route in and out of the capital, and Clear Channel's major 96-sheet flagship site has an estimated 2.3m impacts every two weeks.

Catherine Aylward, Media Group Manager at PHD said: "Our strategy is to get Britain excited about the Harry Potter finale, making Harry Potter and the Deathly Hallows part 1 an essential part of the journey to the end. Cromwell Road was the perfect opportunity to bring Potter to life on a huge scale as the centerpiece to our outdoor campaign."

Sam O'Connell, project manager at Hi Rezz, said: "This has been a particularly complex special build to create, in keeping with the magnitude of the film, but the effect is incredible.

"It is a multi-layered special build incorporating huge 2D cut outs of key characters as well as 3D movie lettering and spot-lighting. No one driving in or out of London on the Cromwell Road will fail to see the site."

The Cromwell Road is a major route in and out of the capital, and Clear Channel's major 96-sheet flagship site has an estimated 2.3m impacts every two weeks.

The Harry Potter and the Deathly Hallows part 1 is the penultimate film in the highly successful franchise.