Nike Grid wins Grand Prize at Clear Channel Outdoor Planning Awards

Mindshare and Kinetic have been awarded the Grand Prize at the Clear Channel Outdoor Planning awards (19 April), for their campaign 'Grid' for Nike. The campaign was also awarded the accolade for Best use of innovation in outdoor.

More than 200 agencies, clients, outdoor specialists and judges attended the awards presentation and drinks reception at Circus, Covent Garden, London, with circus performers entertaining the industry.

Nike Grid was a fresh, impactful and premium idea, dripping with planning insight, built around laser-sharp targeting and making intelligent use of technology."

The awards, held in association with Haymarket Brand Media, celebrate effective and intelligent planning of the outdoor medium in the context of integrated marketing campaigns.

Discussing the overall winner, Caroline Marshall, Chair of the judges and Executive Editor at Haymarket Brand Media, said "Nike GRID, a powerful collaboration between Mindshare, Kinetic, Wieden & Kennedy and AKQA, stood out as our overall winner for several reasons.  It was a fresh, impactful and premium idea, dripping with planning insight, built around laser-sharp targeting and making intelligent use of technology."

The winning planner was presented with a luxury European short break for two including travel and accommodation, while the winning client will receive £30,000-worth of space on Clear Channel’s Pinnacle or digital formats.

THE WINNERS:

GRAND PRIZE WINNER

‘Nike Grid’
Client – Nike
Agency – Mindshare
Specialist – Kinetic Worldwide

Best Use of Outdoor in a Multi-Media Campaign

‘Good Call’
Client – Foster’s (Heineken)
Specialist – Kinetic Worldwide
Agency – MediaVest

Best Use of Multiple Formats in Outdoor

‘12 Second Strip’
Client – Renault Wind Roadster
Specialist – Posterscope
Agency – Manning Gottlieb OMD

Best Use of Continuity in Outdoor

‘H&M Continuity’
Client – H&M
Agency – UM London
Specialist – Kinetic Worldwide and IPM

Best Use of Innovation in Outdoor

‘Nike Grid’
Client – Nike
Agency – Mindshare
Specialist – Kinetic Worldwide

Best Use of Roadside

‘Pre-election Campaign’
Client – The Conservative Party
Specialist - Posterscope
Agency – MPG Media Contacts

The judges:

Chair of the judges: Caroline Marshall - Executive Editor, Haymarket Brand Media
Roisin Donnelly - Corporate Marketing Director, Procter & Gamble
Elizabeth Fagan - Marketing Director, Boots 
Danielle Crook - Director of Brand, Vodafone 
Pippa Glucklich - Managing Director, Arena Media
Daren Rubins - Chief Executive, PHD 
Robert Ffitch - Managing Director, Manning Gottlieb OMD 
David Jowett - President, Global Clients, Aegis Media Global 
Tim Neligan - Chief Operating Officer, ZenithOptimedia
Mike Baker - Chief Executive, Outdoor Media Centre
Matthew Dearden - CEO, Clear Channel 

Published

Wednesday, 20 April, 2011 at 09:03

Tags

6 Sheets, phone boxes, outdoor planning awards, planning awards, haymarket brand media, Nike, Grid, innovation, grand prize, kinetic, mindshare

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