Chris Pelekanou said: “Outdoor has always been an incredibly powerful and interesting medium and now more than ever, with digital screens and location-based advertising becoming a reality, the possibilities are endless."
Clear Channel UK has appointed Chris Pelekanou to the newly created role of Commercial Director, effective December 2012. In this position, Chris will be responsible for leading the Commercial division which incorporates all sales, marketing and product management functions. He will sit on the board and will report to Chief Executive Officer, Matthew Dearden.
Chris will join Clear Channel from Guardian News and Media where, over the past 20 years, he has held a number of senior sales leadership roles in the UK, including Deputy Advertising Director and Commercial Director. Most recently he was promoted to Global Commercial Director, tasked with setting up and leading a commercial operation in New York. Chris brings with him a huge breadth of media commercial leadership experience; his track record of helping his organisation and clients embrace new audience-focused advertising opportunities is particularly relevant as the out-of-home landscape continues to expand its audience focus and digital capabilities.
“I am delighted that someone of Chris’ stature is joining us at Clear Channel as a senior member of our leadership team,” said Dearden. “Not only does he bring with him an impressive track record of leading successful commercial organisations, I am confident that his first-hand experience in helping a business develop its proposition to match the needs of an evolving audience in a modern media landscape will help us achieve our ambitions to do that.”
Pelekanou added, “Outdoor has always been an incredibly powerful and interesting medium and now more than ever, with digital screens and location-based advertising becoming a reality, the possibilities are endless. Clear Channel, with its great offering and talented people, is in the right place to take full advantage of this. I am tremendously excited about the opportunities and challenges ahead.”
Within the Commercial division, Richard Bon is promoted to the significant new post of Trading and Portfolio Director. This will bring an integrated end-to-end view of the audience engagement opportunities provided by Clear Channel and the assets required to deliver them. To enable this, Richard will integrate the disciplines of trading, campaign planning, revenue management and product management. In his new post, Richard will report to Chris and will continue to be an essential part of the leadership of Clear Channel UK.
About Clear Channel UK
Clear Channel UK enables brands to meet and engage with people when they're out and about. Our expertise, gained over 40 years, means we understand how to showcase powerful and effective campaigns through our investment in the highest quality sites, new technologies and the latest planning tools. Our partnerships with advertisers, agencies, local authorities, major multiples, shopping malls and major landlords have created a national network of 60,000 sites that reaches people in the public social space, drives footfall and generates word of mouth.
Sep 19, 2012