Clear Channel UK and Movember partner to raise awareness of men’s health

JC, Co-founder of Movember, said: “We are humbled to have Clear Channel, who have been such a passionate Mo Crew over the years, generously give Movember their amazing spaces to have some fun with and create awareness for this year’s campaign.”

Clear Channel UK, the outstanding out-of-home media owner, has partnered with global men’s health change agents Movember to raise awareness and funds for men’s health, specifically prostate and testicular cancer. From 22 October, Clear Channel UK will support the Movember campaign with advertising space on their Socialite network, comprised of hundreds of high definition digital screens in urban pubs and bars, for a three-stage advertising campaign to encourage both men and women to participate in ‘Movember’.

Men (‘Mo Bros’) grow moustaches throughout the month of November, raising sponsorship in the process. Women (‘Mo Sistas’) act as supporters, spreading the men’s health message and encouraging men to live healthy lifestyles.

This partnership represents the first time Movember has used out-of-home advertising to raise awareness of the cause with Clear Channel UK providing the charity with space on hundreds of Socialite screens throughout the country. Harnessing the flexibility of the network, Movember will reach their key audiences at each stage of the campaign using different creative.

Matthew Dearden, CEO, Clear Channel UK, said: “Clear Channel is delighted to be supporting the Movember campaign. Our market-leading urban ‘Socialite’ network of flexible digital advertising sites is the perfect format for Movember to deliver their innovative messaging to an engaged audience. The power of our unique network will ensure Movember’s campaign reaches as many people as possible.”  

JC, Co-founder of Movember, said: “We are humbled to have Clear Channel, who have been such a passionate Mo Crew over the years, generously give Movember their amazing spaces to have some fun with and create awareness for this year’s campaign.”

ENDS

 About Clear Channel UK

Clear Channel UK enables brands to meet and engage with people when they're out and about. Our expertise, gained over 40 years, means we understand how to showcase powerful and effective campaigns through our investment in the highest quality sites, new technologies and the latest planning tools. Our partnerships with advertisers, agencies, local authorities, major multiples, shopping malls and major landlords have created a national network of 60,000 sites that reaches people in the public social space, drives footfall and generates word of mouth.

About Movember

Movember is the month formerly known as November, where men around the world grow a moustache, with the support of the women in their lives, to raise awareness and funds for men’s health - specifically prostate and testicular cancer.

• In 2011, over 854,288 Mo Bros and Mo Sistas raised over £79.3 million globally.
• Mo Bros start the month clean shaven, then grow and groom their moustache all month long
• Mo Bros and Mo Sistas can register to participate at www.movember.com 

Published

Oct 01, 2012

Tags

movember, csr, socialite

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