Samsung has chosen Clear Channel UK’s flagship Cromwell Road site as a key element of their out-of-home campaign for their recently released Galaxy Note 10.1. Incorporating a 35m2 3D cut-out of the tablet, which is supported by 2m high 3D hands, the special build brings to life various elements of the product along all six consecutive 96-sheet billboards of the site.
The campaign was planned and created by Cheil UK and booked by Rapport to ensure maximum impact and exposure for the new Galaxy Note 10.1.
Neil Chapman, Head of Create at Clear Channel UK, said: “The scale of this campaign really utilises the space and impact afforded by our Cromwell Road site, making it the perfect fit to help launch the new Samsung Note. We have some of the largest 3D models we’ve ever built highlighting the unique features so it’s going to be impossible to miss!”
Spanning 75 metres on Europe’s busiest A-road, the Cromwell Road site forms part of Clear Channel UK’s Pinnacle division, the number one collection of premium outdoor sites in the UK.
About Clear Channel UK
Clear Channel UK enables brands to meet and engage with people when they're out and about. Our expertise, gained over 40 years, means we understand how to showcase powerful and effective campaigns through our investment in the highest quality sites, new technologies and the latest planning tools. Our partnerships with advertisers, agencies, local authorities, major multiples, shopping malls and major landlords have created a national network of 60,000 sites that reaches people in the public social space, drives footfall and generates word of mouth.
Oct 04, 2012