Cromwell Road Domination

Located on the busiest ‘A’ road in Europe, Create’s flagship property on London's Cromwell Road is the UK’s largest Outdoor advertising opportunity. No one driving in or out of London along this road fails to see the site.

The unrivalled creative possibilities, scale and sheer impact of Cromwell Road make it one of the UK's most in-demand sites. A variety of brands have brought their campaigns to life using huge 3D builds, 2D cut-outs, GSDs, bespoke effects and custom lighting.

Besides its physical impact, the Cromwell Road Domination has proven to deliver below-the-line by generating significant PR in consumer and trade press while driving word-of-mouth both on-line and off-line. 

It is also award-winning. Nike's Mount Rushmore "Write The Future" campaign was voted the number one poster ad of 2010 in Campaign Magazine in 2010 and it was recently nominated for inclusion in the Outdoor Hall of Fame.

Client testimonials:

"Cromwell Road was the perfect opportunity to bring (Harry) Potter to life on a huge scale as the centrepiece to our outdoor campaign" - Catherine Aylward, Media Group Manager PHD

"We wanted to give the release of the Green Hornet event status and believe there is no better place to do this in outdoor media than the domination of Cromwell Road. It's the perfect place to give the film the right positioning for movie goers." - Stuart Williams, Deputy MD and Marketing Director, Sony Pictures Releasing

Features

• Cromwell Road (A4) in Kensington & Chelsea is a key arterial route between Heathrow and Central London.
• Whole property measures 200ft/75m in length.
• Made up of six consecutive back-lit 96 sheets.
• 2.39m impacts per two weeks.

Considerations

• Concept must qualify from a structural, logistical, SQE and legal standpoint.
• Final build must not encourage vandalism in any way.
• Approval may be needed from local authority and landlord.
• Production cost available on application and is dependant on scale, complexity and illumination requirements.
• Project lead times vary according to concept demands but please allow six to eight weeks.
• Final artwork is required three weeks prior to installation.
• Media space needs to be booked well in advance to ensure availability.