Our proprietary, glasses-free Real 3D digital experience, brought to you in association with 3D Exposure, offers advertisers a new way to literally reach out and engage with consumers on the streets.
The technology, which has evolved again for 2011, now provides even sharper movement and increased resolution. Original footage is converted from 2D to 3D with additional elements re-created to take the campaign into the next dimension. The ‘Real 3D’ total surrounding effect is achieved without the use of glasses through a specialist filter affixed to the high quality HD display. The LCD image is then subdivided into complex repeating segments that result in the human binocular vision interpreting the image as a ‘Real 3D’ scene.
According to Cameron Saunders, UK Theatrical Marketing Director at Twentieth Century Fox, who booked the world's first outdoor Real 3D campaign for the movie Percy Jackson & The Lightning Thief: “Our strongest asset for marketing movies has always been the product itself. In the past 18 months digital outdoor has moved on leaps and bounds, enabling us to showcase movies in brand new environments out-of-home.
“This visually spectacular new technology means we can present Percy Jackson & The Lightning Thief to mass audiences in ways never seen before. In a world where consumers are being bombarded with competing messages, this is something that no one could fail to be absorbed by.”
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