A new premium digital media portfolio, connecting brands with people when they are active and out-of-home.
Digital 48 Sheets
Our 11 high quality Digital 48 Sheet screens are positioned in key locations across the capital.
Busy locations
Our 11 screens are strategically positioned across London's heaviest traffic hot spots for maximum exposure and target three main areas: the West End, the affluent West and the City. Our locations include Vauxhall Cross, Camden High Street, Lavender Hill and Chiswick Roundabout, targeting 8 million people per fortnight. (Source: Department for Transport)
Creative targeting
Creative can be planned by day part or to rotate, meaning advertisers are able to target consumers with different messages in different mindsets throughout the day.
Incredible display
Millions of colours can be displayed and the illumination levels adapt to natural brightness throughout the day. A continuous loop of 8 x 7.5 second ads provides a display frequency of 60 plays per hour, per advertiser, per site. High definition display, and the changing images capture consumer attention in the busy site locations.
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Other Play Products
Our expanding digital portfolio includes roadside networks across the capital, and in desirable environments such as shopping malls, pubs and bars. Through multi-copy updates, dynamic content and the interactivity provided through NFC, advertisers can tailor messages throughout the day and tap into moods and mindsets. Come and Play.
Piccadilly Spectacular
This stunning curved screen offers an incredibly high resolution, and stands at the gateway to the shopping and entertainment areas of London's West End and Theatreland.
Digital Malls
With a relaxed, high-spending audience, our network of HD digital screens in shopping malls is the perfect environment to play out your messaging in front of millions.
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Wed, 16 May 2012 08:55:02 +0000