A new premium digital media portfolio, connecting brands with people when they are active and out-of-home.
London Digital 6 Sheet
The UK’s first network of digital street furniture panels: a new premium brand connection.
Through context, immediacy, interactivity and creativity, our LD6 network of 100 x 72” HD digital screens enables advertisers to creatively engage with key out-of-home audiences.
Super bright display
The 72" HD digital screen ensures high impact even in bright sunlight. Make sure your brand cuts through the hustle and bustle of busy London life with an eye-catching, perfect quality display.
100 top London locations
Our screens are positioned in premium locations across the capital, on busy high streets and thoroughfares. The network targets three key audiences: shoppers, commuters and the entertainment crowd, delivering 10.8 million impacts per week. Our desirable locations include Oxford Street, Upper Street, King's Cross, Camden High Street and Clapham High Street - reaching affluent professionals and tourists alike.
Interaction through NFC and social media
Create complete brand experiences for the consumer. Our network of LD6 screens are NFC enabled, allowing advertisers to engage consumers more fully with the brand, and the route to purchase. Through links with social media, such as Twitter, consumers can interact with the screen - and the product being advertised.
Endless creative possibilities
Multiple copy updates and dynamic copy gives advertisers the opportunity to imbue their message with a sense of context and immediacy. Tap into differing moods and mindsets, or target your campaign by day-part to ensure your message holds maximum relevance for the consumer.
Other Play Products
Our expanding digital portfolio includes roadside networks across the capital, and in desirable environments such as shopping malls, pubs and bars. Through multi-copy updates, dynamic content and the interactivity provided through NFC, advertisers can tailor messages throughout the day and tap into moods and mindsets. Come and Play.
Digital 48 Sheets
Our network of 11 digital 48 Sheet screens in London reach over 8 million people per fortnight.
Piccadilly Spectacular
This stunning curved screen offers an incredibly high resolution, and stands at the gateway to the shopping and entertainment areas of London's West End and Theatreland.
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Wed, 22 Feb 2012 10:45:43 +0000