A new premium digital media portfolio, connecting brands with people when they are active and out-of-home.

Piccadilly Spectacular

An iconic advertising location in the heart of the West End

This stunning curved screen offers incredibly high resolution, and stands at the gateway to the shopping and entertainment areas of London's West End and Theatreland.

Build brand fame

The dynamic nature of the screen and the high quality, full motion animation has enabled LG to be both highly creative and informative. LG constantly updates the screen with the latest product information and live content such as a 24 hour Sky news ticker, sporting results, travel information and weather so that it both entertains and informs.

Dynamic, animated, flexible

The iconic location and incredible display of the Piccadilly Spectacular enables a really powerful brand statement.  LG have currently booked the screen on a long-term holding, elevating their brand to take its place amongst London's most famous landmarks.

Captivate the London crowds

Situated at the top of Haymarket, the screen targets a high-spending shopping and entertainment audience and is seen by more than 1.1 million people who pass through Piccadilly Circus each week.  Tourists, affluent professionals, and the youth market are the key audiences reached by this fantastic screen.

Other Play Products

Our expanding digital portfolio includes roadside networks across the capital, and in desirable environments such as shopping malls, pubs and bars. Through multi-copy updates, dynamic content and the interactivity provided through NFC, advertisers can tailor messages throughout the day and tap into moods and mindsets. Come and Play.

Digital Malls

With a relaxed, high-spending audience, our network of HD digital screens in shopping malls is the perfect environment to play out your messaging in front of millions.

London Digital 6 Sheet

A new way to talk to London.

Piccadilly Spectacular

This stunning curved screen offers an incredibly high resolution, and stands at the gateway to the shopping and entertainment areas of London's West End and Theatreland.

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Winner - Campaign Media Awards 2010

Business Superbrands 2012

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Winner - IT Industry Awards 2009

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