A new premium digital media portfolio, connecting brands with people when they are active and out-of-home.
Socialite
The urban social network.
Our network of high definition digital screens, located in urban pubs and bars offers the perfect opportunity for advertisers seeking to engage with a young, affluent audience in their chosen environment. Create a real change in consumer behaviour.
High definition LCD screen
Positioned in the busiest and most prominent positions in each venue, our HD LCD screens guarantee a crystal clear and super bright display, ensuring high impact at all times of day.
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A national network
500* screens in urban pubs and bars, including the Walkabout and Revolution chains. Since its launch in August 2011, major clients such as EMI, Disney, Sony, Diageo and HTC have supported our network.
* By Q2 2012
Bring your message to life
Capable of streaming static, full motion and dynamic video. The flexible creative menu, combined with our time of day targeting opportunities, allow you to transform a call to action into a real change in consumer behaviour.
Desirable audience
A weekly audience of 650,000, spending an average of 1 hour 45 minutes in the pub or bar environment. Engage with this hard-to-reach audience who are typically young and urban with a high disposable income. Capitalise on the relaxed environment and high dwell time.*
*Landlord estimates
Other Play Products
Our expanding digital portfolio includes roadside networks across the capital, and in desirable environments such as shopping malls, pubs and bars. Through multi-copy updates, dynamic content and the interactivity provided through NFC, advertisers can tailor messages throughout the day and tap into moods and mindsets. Come and Play.
Digital 48 Sheets
Our network of 11 digital 48 Sheet screens in London reach over 8 million people per fortnight.
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Wed, 16 May 2012 08:55:02 +0000