Read about how we’ve helped some of the world’s biggest brands meet people when they are Out of Home. From nationwide Adshel campaigns to single digital screens, our case studies explain campaigns from start to finish, including the campaign objectives and results.

New Look

Objective

New Look were keen to use out-of-home in their Party Ready campaign in the pre-Christmas period. The aim was to drive awareness, brand consideration and footfall to New Look stores.

Idea

Out-of-home was the lead media. High street 6-sheets and mall digital 6-sheets were used in key cities with strong performing New Look stores. along with select Roadside and Mall Digital Landmarks for 2 weeks. Print, radio and social media were used alongside the OOH.

Results

The campaign was successful in driving brand awareness and advocacy.

The campaign drove key messages of New Look having a great range of partywear and offering good value for money.

The campaign increased consideration and purchasing from New Look either in-store or online with the out-of-home prompting action among the target audience.

Boots

Objective

Boots wanted to make sure that their gift offering was at the forefront of consumers’ minds in the run up to Christmas 2014. They wanted to remind consumers of the range of gifts and products that they could buy for their loved ones, urging them to find a gift as special as they are.

Idea

Boots decided to dominate the high street by running proximity 6-sheets across key UK towns and cities. They used a range of creatives to emphasise the range of gifts available in store, with a particular focus on cosmetics and toiletries. This was designed to appeal to Christmas shoppers looking for inspiration for their friends and family.

Results

Research by Talon among women 25-54 showed that the campaign reinforced Boots’ position as the high street shopper’s first choice for gifs. Those who saw it were more than twice as likely to consider Boots for Christmas gifts (67% vs. 31%). Boots was confirmed as #1 high street retailer for 2014 Christmas gifts.

Dune

Objective

The Dune campaign was devised to measure the impact of mall advertising on footfall to Dune during the Christmas period.

Idea

A test campaign along with research was devised to measure the impact of mall advertising on footfall, purchasing and brand perceptions.

  • Test sample: Those that had visited a mall with Dune Out of Home advertising during the campaign
  • Control sample: Those who have visited a Dune mall/ high street without the Out of Home advertising (within the time frame of the campaign
  • Target Audience: ABC1 Females 15-44
  • Media used: Out of Home advertising in Malls

Results

Those exposed to the Poster advertising in malls are +47% more likely to be planning on visiting Dune in the near future, with 1 in 5 having already visited a store.

Poster advertising in malls was effective at shifting brand perception as well as increasing positivity towards Dune.

Poster advertising drove people online and in-store to purchase – 50% made a purchase following seeing the advertising and those aware are +125% more likely to have visited the Dune website following exposure.